You Buy Cheap, You Buy Twice

Gratuitous Black Friday shopping advice that’ll save you $$$$

Embracing Discomfort.
2 min readNov 24, 2023
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Here’s the deal with cheap buys — they’re a trap.

I’ve learned it the hard way. You think you’re saving, but really, you’re just setting yourself up for a double-dip into your wallet.

It’s the classic ‘buy cheap, buy twice’ conundrum.

Here’s some Black Friday wisdom for you: forget scrimping for a second. Flip the script. Focus on the other side of the coin: upping your income. Sounds tough, right?

But here’s a hack — start looking like you’ve already made it.

A bit backwards? Maybe. But dressing the part, splurging on quality — it changes how the world sees you. Doors start swinging open. ANd that directly leads to more opportunities. And more opportunities can easily translate to more revenue.

Been there, done that.

Why do we even go for the cheap stuff? It’s all about that upfront cost, blinding us to the real deal — the opportunity cost.

Going cheap costs you more in the long run. It falls apart, it looks shoddy, and deep down, you know it’s not what you really wanted. Plus, you’ll just end up buying it again. Instead, why not just bite the bullet and buy what you actually want, outright, in cold hard cash?

The upfront sting fades, but the satisfaction of a quality purchase? That lasts.

Cheap buys is synonymous with short-term thinking. Remember the golden rule: the poor buy liabilities to look rich; the rich buy assets and look poor.

Our brains are wired to avoid immediate pain, and forking over a lump sum for something you want hurts. But if you can weather that storm, you’re left with something that lasts, something that matters.

So this Black Friday, when you’re about to go wild with your credit card, stop. Think. What do you really want? Buy that. Not the cheaper version, not the knock-off. The real deal.

Trust me, a few years down the line, you’ll be patting yourself on the back.

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