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Why Buy When You Can Rent?

The illusion of ownership is costing you more than you think.

Embracing Discomfort.
4 min readJan 7, 2025
Photo by Erik Mclean on Unsplash

Let’s cut the crap: owning stuff isn’t the flex you think it is.

You’ve been sold the dream – buy the house, buy the car, buy the goddamn Peloton you’ll use twice before it starts collecting dust in the corner. Ownership is meant to scream success. But in reality? It’s just a leash.

Ownership: The Most Expensive Flex

Think about it. Owning a house ties you to a mortgage that eats up half your paycheck. Owning a car? That’s a depreciating liability wrapped in a shiny paint job. Even owning tech – your phone, laptop, whatever – means you’re a slave to upgrades, repairs, and the next model that makes yours obsolete.

But hey, at least you “own” it, right?

Newsflash: if you’re paying it off in installments or it depreciates faster than your patience for Monday morning Zoom calls, you don’t own it. It owns you.

The Myth of “Smart Money”

You know what’s smart? Making your money work for you, not the other way around. Renting is the move when the opportunity cost of ownership is this damn high.

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