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Make More Magic!
A few seconds make (or break) us.
Our lives are shaped by a few “magical” moments.
A few seconds make (or break) us.
Here’s how I aim to create more magical moments with my writing.
1. The Peak/End Rule
Pop-psychology 101: We don’t accurately remember experiences.
While recalling an experience, we ignore most of what happened. Instead, we focus on a few moments: the peak and the end.
Peaks are the “highs”– the thrill of the rollercoaster ride, the winning goal in extra time, the bride falling headfirst into the wedding cake.
The “end” is how experiences finish — the drive back from the amusement park, rushing past the turnstiles to get to the bar after the match, and waking up with a hangover after the wedding party.
Our memories of experiences are mostly forgettable and occasionally remarkable.
Action: My readers are my customers. They will forgive small grievances — typos, misspellings, stale prose — if some parts of my writing are magical. Everything else is forgotten. Don’t fret about it.
Stretch Goal: Have a few top-notch, memorable zingers in my content. And a robust, memorable ending.
