Always Be Aware Of Opportunity Cost

Not taking a risk is the biggest risk you’ll take.

Embracing Discomfort.
2 min readFeb 21, 2024
Photo by Dylan McLeod on Unsplash

Opportunity cost. Not just the arcane textbook concept we nod along to, but an actual, living breathing decision matrix that applies to every single choice you make.

From the minute to the monumental.

It’s simple on paper: the cost of what’s sacrificed when one option is chosen over another. Yet, in the real world, it’s like juggling grenades – each decision, a potential explosion of ‘what-ifs.’

Every choice, from the mundane to the monumental, is a double-edged sword. Picking one path inherently means turning your back on an infinite web of alternatives. That morning coffee instead of tea? A trivial example, sure, but scale up to life’s big leagues – career moves, relationships, investments – and the stakes soar.

Pplaying it safe – that comfort zone we cling to – is perhaps the greatest risk. It’s the unseen opportunity cost, the adventures untaken, the stories untold. The paths not chosen aren’t just roads we didn’t take; they’re the landscapes we never saw, the connections we never made, the growth we sidestepped.

Opportunity cost isn’t just an economic principle; it’s a life principle.

It whispers in every decision, “What might you be missing?” And while we can’t chase every path – life’s too short, and our energy too finite – the awareness of what’s at stake with each choice can guide us to live more boldly, more fully.

So, as we stand at life’s crossroads, the real challenge isn’t just making a choice but making peace with the roads we leave untraveled. It’s about embracing the journey we’re on, risks and all, knowing that the biggest gamble is never to gamble at all.

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