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4 Ways To Get Anyone Addicted To You
Do to them what social media does to you
First things first — social media is global-scale psychological manipulation.
An induced addiction. The “connect-use-reuse-share-repeat” feedback loop preys on our psychological needs for attention, variety & reward. Our brain doesn’t simply gush out dollops of serotonin & dopamine.
It does so because it likes it.
The psych-tech whizzes making decisions at these companies know exactly what buttons to press. And they do. Repeatedly. We are gluttons for cognitive rewards and we keep finding ways to continue getting more of them.
What if we tap into the psychological prowess of social media to grow and evangelize our readers?
Here are four ways of doing exactly that, based generously on Nir Eyal’s “Hook Model”.
1. Enter The Matrix
What is “value” and how do you create it for your audience?
I do it by writing about books that people want to read but haven’t. This connects my reader’s problems (lack of time, resources, access, interest, etc) to my writing (1500-word articles of actionable takeaways from nonfiction books). That’s value.
